Clean your CRM in days, not months.
AutoCleanCRM turns messy CRMs into a single source of truth using AI agents that delete junk, update stale fields, and de-dupe records automatically.
The cost of a messy CRM
Duplicates and stale data quietly break everything downstream.
Forecasting becomes guesswork
Duplicate accounts inflate pipeline, and inconsistent stages hide reality.
Routing fails silently
Wrong owners, missing fields, and bad territories slow down response.
Manual cleanup never ends
Spreadsheets and one-off scripts turn into a recurring fire drill.
What the agents do
Three core actions, with guardrails, previews, and auditability.
Remove junk safely
Identify invalid, empty, or clearly unwanted records with allow/deny rules.
Standardize and refresh
Normalize names, domains, industries, and lifecycle fields so your CRM stays consistent.
Merge duplicates
Detect duplicates, propose merges, and resolve field conflicts using your merge policy.
How it works
Connect your CRM, review recommended changes, then apply with confidence.
Connect
Authenticate with least-privilege permissions. Select objects to clean (contacts, accounts, leads).
Scan
Agents analyze duplicates, stale fields, and inconsistencies across your chosen objects.
Preview
See a before/after diff, confidence score, and the rule that triggered each action.
Approve
Approve actions in bulk, or review edge cases. Keep “never delete” and allowlist rules.
Apply + Monitor
Write changes back to your CRM, store audit logs, and schedule ongoing maintenance runs.
Measure
Track reduced duplicates, field completeness, and hygiene trends over time.
Pricing that scales with you
Credits-based plans. Yearly gives all credits upfront, ideal for a big cleanup plus ongoing hygiene.
Free
Explore the workflow and run a small sample scan.
- 0 included credits (sample-only)
- Preview mode + export recommendations
- Basic merge policy templates
Team
For RevOps teams maintaining hygiene continuously.
- 50k credits / mo (or 600k / yr upfront)
- Review-before-apply + audit logs
- Scheduled hygiene runs
- Email support
Enterprise
For large CRMs and stricter security requirements.
- Custom credits + volume discounts
- SSO/SAML (optional) + RBAC
- Data residency options
- DPA + subprocessor disclosures
What is a credit? A credit is one record-level action: delete, update, or de-dupe. A merge typically counts as 2–3 actions depending on conflict resolution and field updates.
FAQ
Practical answers for RevOps and security teams.
Do you write changes back automatically?
No surprises. We default to preview with a before/after diff. You approve actions before any write-back. Ongoing runs can be configured with strict guardrails.
How do you avoid dangerous deletes?
We support allowlists, deny rules, and “never delete” policies by object, lifecycle stage, owner, and custom fields. You can also run in sandbox mode first.
Which CRMs do you support?
We can support popular CRMs via OAuth and API integrations. Tell us your CRM and objects, and we will confirm feasibility and scope.
What data do you process?
Only the CRM records required for cleaning, deduping, and enrichment. See our Data Processing Addendum for the processing scope and controls.
Can we use our own rules?
Yes. You can define merge policies, field standardization rules, and exceptions per object. We also provide templates that you can customize.
Ready to clean your CRM?
Email us and we will reply with recommended plan, estimated credits, and a quick walkthrough.